My pitch coach Cécile introduced me to a set of new friends: Grace, Kristie and Melati. They are not human beings. They are customer personas, helping you to validate assumptions about customer’s pain points and likes.

Digital wardrobes take the concept of decluttering and being ‘in control’ of one’s clothes to another level as they provide you with a visual inventory of what you own.

An increasing number of fashion and beauty companies have woken up to the prospect of generating revenue via the Metaverse.

I failed at my first startup. My co-founder and I never figured out our monetization strategy. But this was positive. Making mistakes is good. It led me to attending startup school (accelerators).

An individual who suffers from impostor syndrome is not able to acknowledge his / her hard work and aptitude for a task. Luckily, there are self-coaching tools to overcome this phenomenon.

I leverage various startup tools to build a fashion brand, focusing on community building and co-creation. This article highlights why fashion brands can benefit from A/B testing when it comes to dress design.