Dive into the world of corporate intelligence by tapping into the valuable insights provided during quarterly earning calls of publicly listed fashion companies. Explore financial performance, strategic visions, and leadership dynamics with expert analysis from industry insiders.

By asking a potential customer about their pain points and whether he or she would pay money for your solution / product, you get *real* market feedback. If, after a number of customer development interviews, none of your interviewees respond they’d renumerate you, you may have to change course.

In early 2020, I started a fashion brand. I called it “Club Lucienne” in homage to my late grandmother, Lucienne Léonie Heintz. My vision consisted of bringing slow fashion back and combining French chic and Vietnamese craftsmanship. This article focuses on the related costs.

When it comes to prototyping, speed and simplicity are key. There are cost-effective tools to do so - and I chose one, a click dummy. By showing the click dummy of a marketplace to customers, I gained valuable feedback.

My pitch coach Cécile introduced me to a set of new friends: Grace, Kristie and Melati. They are not human beings. They are customer personas, helping you to validate assumptions about customer’s pain points and likes.

I failed at my first startup. My co-founder and I never figured out our monetization strategy. But this was positive. Making mistakes is good. It led me to attending startup school (accelerators).

I leverage various startup tools to build a fashion brand, focusing on community building and co-creation. This article highlights why fashion brands can benefit from A/B testing when it comes to dress design.